When it comes to the entertainment industry, few names are as influential as Evan Goldberg. Known for his collaborations with childhood friend Seth Rogen, Goldberg has made significant contributions to film and television. By co-writing and directing popular comedies, he has not only built a successful career but also amassed a substantial net worth. With his impressive portfolio of work, Goldberg's financial success is a testament to his talent and dedication to the craft. But what exactly is Evan Goldberg's net worth, and how did he achieve such remarkable success?
Goldberg's journey into the world of entertainment began at a young age, with a strong passion for storytelling and comedy. As he honed his skills, he developed a unique voice that resonated with audiences worldwide. Through a series of successful projects, Goldberg quickly rose to prominence, establishing himself as a key figure in Hollywood. His ability to create engaging and relatable content has not only won him critical acclaim but also a loyal fan base. As we delve into his career, we will explore the factors that have contributed to his impressive net worth.
In this comprehensive article, we will provide an in-depth look at Evan Goldberg's biography, his career achievements, and the financial milestones that have marked his journey. We will also examine the impact of his work on the entertainment industry and discuss how his creative vision has translated into financial success. With a focus on both his personal and professional life, this article aims to offer a holistic understanding of Evan Goldberg's net worth and the legacy he continues to build.
Table of Contents
- Biography of Evan Goldberg
- Career Highlights and Achievements
- Financial Aspects of Evan Goldberg's Career
- Major Projects and Their Impact
- Collaborations with Seth Rogen
- Impact on the Entertainment Industry
- Personal Life and Interests
- Philanthropy and Contributions
- Awards and Recognition
- Future Projects and Endeavors
- Challenges Overcome in His Career
- Public Perception and Media Presence
- Evan Goldberg Net Worth Evaluation
- Frequently Asked Questions
- Conclusion
Biography of Evan Goldberg
Evan Goldberg was born on May 11, 1982, in Vancouver, British Columbia, Canada. Growing up in a supportive and intellectually stimulating environment, Goldberg was exposed to various forms of art and culture from a young age. His parents encouraged his creative pursuits, fostering a love for storytelling and comedy that would later shape his career. Goldberg attended Point Grey Secondary School, where he met Seth Rogen, sparking a lifelong friendship and professional partnership.
After high school, Goldberg pursued higher education at McGill University in Montreal, where he continued to develop his skills as a writer and filmmaker. It was during this time that he began collaborating with Rogen on several comedy projects, solidifying their dynamic as a creative duo. Goldberg's early experiences laid the foundation for his future success in the entertainment industry, as he honed his craft and built a network of like-minded individuals.
Throughout his career, Goldberg has remained committed to his roots, often drawing inspiration from his Canadian upbringing and experiences. His unique perspective and comedic sensibility have made him a standout figure in Hollywood, earning him both critical and commercial success. Below is a table summarizing Evan Goldberg's personal details and biodata:
Full Name | Evan Goldberg |
---|---|
Date of Birth | May 11, 1982 |
Place of Birth | Vancouver, British Columbia, Canada |
Nationality | Canadian |
Education | McGill University |
Profession | Writer, Director, Producer |
Career Highlights and Achievements
Evan Goldberg's career is marked by a series of notable achievements that have solidified his reputation as a talented writer, director, and producer. His breakthrough came with the release of "Superbad" in 2007, a film he co-wrote with Seth Rogen. The movie's success catapulted Goldberg into the spotlight, establishing him as a prominent figure in the comedy genre. "Superbad" was praised for its witty script and relatable characters, resonating with audiences and critics alike.
Following the success of "Superbad," Goldberg continued to collaborate with Rogen on a variety of projects, including "Pineapple Express" (2008), "This Is the End" (2013), and "The Interview" (2014). Each of these films showcased Goldberg's unique comedic style and ability to create engaging narratives that appeal to a wide audience. His work has been recognized for its originality and humor, earning him a dedicated fan base and numerous accolades.
In addition to his work in film, Goldberg has made significant contributions to television. He co-created the critically acclaimed series "Preacher" (2016-2019) and "The Boys" (2019-present), both of which have been praised for their innovative storytelling and bold themes. These series have further cemented Goldberg's status as a versatile and talented creative force in the entertainment industry.
Goldberg's career is characterized by a willingness to take risks and push boundaries, often exploring unconventional themes and narratives. His ability to balance humor with meaningful storytelling has earned him a reputation as one of Hollywood's most innovative creators. As he continues to evolve as a filmmaker, Goldberg remains committed to producing high-quality content that resonates with audiences worldwide.
Financial Aspects of Evan Goldberg's Career
As a highly successful writer, director, and producer, Evan Goldberg has amassed a considerable net worth, thanks to his numerous projects in film and television. His financial success is a testament to his talent, hard work, and keen business acumen. Goldberg's impressive net worth is the result of various income streams, including box office earnings, royalties, and production deals.
One of the key factors contributing to Goldberg's financial success is his ability to create commercially viable content that appeals to a broad audience. His films have consistently performed well at the box office, generating significant revenue and establishing him as a reliable figure in the industry. Additionally, his ventures in television have further bolstered his earnings, with successful series like "Preacher" and "The Boys" attracting large viewership and critical acclaim.
Goldberg's financial acumen extends beyond his creative endeavors, as he has also demonstrated a strong understanding of the business side of the entertainment industry. By forming strategic partnerships and production deals, Goldberg has been able to maximize the financial potential of his projects. His collaboration with Seth Rogen, in particular, has proven to be a lucrative partnership, with the duo consistently producing commercially successful content.
In summary, Evan Goldberg's net worth is the result of a combination of creative talent, hard work, and smart business decisions. His ability to consistently deliver high-quality content has not only earned him critical acclaim but also significant financial success. As he continues to expand his portfolio and explore new opportunities, Goldberg's net worth is expected to grow even further, solidifying his status as a major player in the entertainment industry.
Major Projects and Their Impact
Throughout his career, Evan Goldberg has been involved in numerous major projects that have had a significant impact on the entertainment industry. His work, often characterized by a unique blend of humor and storytelling, has resonated with audiences and critics alike, solidifying his reputation as a talented creator. Below are some of the major projects that have defined Goldberg's career and contributed to his impressive net worth.
Superbad (2007)
"Superbad" was Goldberg's breakthrough project, co-written with Seth Rogen and directed by Greg Mottola. The film's success was a game-changer for Goldberg, catapulting him into the spotlight and establishing him as a prominent figure in the comedy genre. "Superbad" was praised for its witty script and relatable characters, resonating with audiences and critics alike. The film's box office success further solidified Goldberg's status as a talented writer and creative force.
Pineapple Express (2008)
Following the success of "Superbad," Goldberg continued to collaborate with Rogen on "Pineapple Express," a stoner action-comedy film directed by David Gordon Green. The movie was well-received for its humor and action sequences, further establishing Goldberg and Rogen as a successful creative duo. "Pineapple Express" performed well at the box office, contributing to Goldberg's growing net worth and solidifying his reputation as a skilled writer and producer.
This Is the End (2013)
"This Is the End" marked Goldberg's directorial debut, co-directed with Seth Rogen. The film, a meta-comedy about Hollywood celebrities facing the apocalypse, was praised for its original concept and humor. "This Is the End" was a commercial success, further cementing Goldberg's status as a talented filmmaker. The movie's success demonstrated Goldberg's ability to balance humor with engaging storytelling, earning him critical acclaim and a devoted fan base.
The Interview (2014)
Goldberg's collaboration with Rogen continued with "The Interview," a controversial comedy film about a fictional assassination plot against North Korean leader Kim Jong-un. Despite the controversy surrounding its release, "The Interview" garnered significant attention and was ultimately successful in digital sales. The film's success demonstrated Goldberg's willingness to take risks and push boundaries in his storytelling.
Preacher (2016-2019)
Goldberg co-created the television series "Preacher," based on the comic book series of the same name. The show was praised for its innovative storytelling and bold themes, further establishing Goldberg as a versatile and talented creator. "Preacher" attracted a dedicated fan base and critical acclaim, contributing to Goldberg's growing influence in the television industry.
The Boys (2019-present)
"The Boys," another successful television series co-created by Goldberg, has been praised for its unique take on the superhero genre. The show has garnered a large viewership and critical acclaim, further solidifying Goldberg's status as a major player in the entertainment industry. "The Boys" has contributed significantly to Goldberg's net worth and continues to be a popular and influential series.
These major projects have not only defined Evan Goldberg's career but also had a lasting impact on the entertainment industry. His ability to create engaging and original content has earned him critical acclaim, commercial success, and a dedicated fan base. As Goldberg continues to explore new opportunities and expand his portfolio, his influence and impact on the industry are expected to grow even further.
Collaborations with Seth Rogen
One of the most defining aspects of Evan Goldberg's career is his longstanding collaboration with Seth Rogen. The duo's creative partnership has resulted in a series of successful projects that have significantly contributed to Goldberg's net worth and reputation in the entertainment industry. Their ability to work seamlessly together has led to the creation of some of the most beloved comedies in recent years.
Goldberg and Rogen's collaboration began in their teenage years, when they co-wrote the script for "Superbad," a project that would eventually become their breakthrough film. The success of "Superbad" set the stage for a series of successful collaborations, as the duo continued to create engaging and original content that resonated with audiences worldwide.
Some of their most notable collaborations include "Pineapple Express," "This Is the End," and "The Interview." Each of these projects showcases Goldberg and Rogen's unique comedic style and ability to create relatable and entertaining narratives. Their work has been praised for its humor, originality, and ability to push boundaries, earning them a dedicated fan base and critical acclaim.
In addition to their work in film, Goldberg and Rogen have also collaborated on several television projects, including "Preacher" and "The Boys." These series have further demonstrated the duo's versatility and talent as creators, as they explore unconventional themes and narratives that challenge traditional storytelling conventions.
The success of Goldberg and Rogen's collaborations can be attributed to their strong creative chemistry and shared vision for storytelling. Their ability to work together seamlessly has resulted in a series of successful projects that have left a lasting impact on the entertainment industry. As they continue to explore new opportunities and expand their creative partnership, Goldberg and Rogen's influence and impact are expected to grow even further.
Impact on the Entertainment Industry
Evan Goldberg's contributions to the entertainment industry have had a significant impact, shaping the landscape of modern comedy and storytelling. His work, often characterized by a unique blend of humor and originality, has resonated with audiences and critics alike, earning him a reputation as a talented creator and visionary.
Goldberg's impact on the industry can be seen in several key areas, including his ability to push boundaries and challenge traditional storytelling conventions. Through his work, Goldberg has demonstrated a willingness to explore unconventional themes and narratives, often taking risks that have paid off in the form of critical acclaim and commercial success. His ability to balance humor with meaningful storytelling has set a new standard for modern comedy, influencing a generation of filmmakers and creators.
In addition to his contributions to film, Goldberg has also had a significant impact on the television industry. His work on series like "Preacher" and "The Boys" has been praised for its innovative storytelling and bold themes, further establishing Goldberg as a versatile and talented creator. These series have attracted large viewership and critical acclaim, contributing to the evolution of television as a medium for storytelling.
Goldberg's influence extends beyond his creative work, as he has also played a key role in shaping the careers of emerging talent in the industry. Through his production company, Point Grey Pictures, Goldberg has provided a platform for new voices and perspectives, fostering a diverse and inclusive environment for storytelling. His commitment to supporting up-and-coming creators has had a lasting impact on the industry, contributing to a more dynamic and vibrant entertainment landscape.
Overall, Evan Goldberg's impact on the entertainment industry is undeniable. His ability to create engaging and original content has not only earned him critical acclaim and commercial success but also influenced a generation of filmmakers and creators. As he continues to explore new opportunities and expand his portfolio, Goldberg's influence and impact on the industry are expected to grow even further.
Personal Life and Interests
While Evan Goldberg is best known for his work in the entertainment industry, he also leads a rich and fulfilling personal life. Despite his busy schedule, Goldberg has managed to maintain a strong balance between his professional and personal pursuits, allowing him to enjoy a well-rounded life outside of the spotlight.
Goldberg is married to Lisa Goldberg, and the couple shares a close and supportive relationship. They have built a strong foundation based on mutual respect and understanding, which has been instrumental in Goldberg's success both personally and professionally. Together, they enjoy spending time with family and friends, often hosting gatherings and events at their home.
In addition to his family life, Goldberg is passionate about a variety of interests and hobbies. He is an avid fan of comedy and storytelling, often drawing inspiration from his favorite films, television shows, and books. Goldberg is also a strong advocate for mental health awareness, using his platform to raise awareness and support for mental health initiatives.
Goldberg's passion for philanthropy is evident in his involvement with various charitable organizations and causes. He is committed to giving back to the community and supporting initiatives that promote positive change. Through his philanthropy work, Goldberg has made a lasting impact on various causes, using his influence and resources to make a difference in the lives of others.
Overall, Evan Goldberg's personal life and interests reflect his commitment to leading a balanced and fulfilling life. His ability to maintain a strong work-life balance allows him to continue creating engaging and impactful content, while also enjoying a rich and meaningful personal life. As Goldberg continues to explore new opportunities and expand his portfolio, his personal life and interests remain an important aspect of his identity and success.
Philanthropy and Contributions
Throughout his career, Evan Goldberg has demonstrated a strong commitment to philanthropy and giving back to the community. His involvement in various charitable organizations and causes reflects his dedication to using his influence and resources to make a positive impact on the world. Below are some of the key areas where Goldberg has made significant contributions through his philanthropy work.
Goldberg is a strong advocate for mental health awareness, using his platform to raise awareness and support for mental health initiatives. He has been involved with organizations that focus on providing resources and support for individuals struggling with mental health issues, helping to break the stigma surrounding mental health and promote understanding and empathy.
In addition to his work in mental health, Goldberg is also committed to supporting initiatives that promote education and literacy. He has been involved with organizations that provide resources and support for underprivileged students, helping to ensure that all individuals have access to quality education and opportunities for success.
Goldberg's philanthropic efforts extend to environmental causes, as he is passionate about promoting sustainability and protecting the planet. He has been involved with organizations that focus on environmental conservation and sustainability, using his influence to raise awareness and support for initiatives that promote a healthier and more sustainable world.
Through his production company, Point Grey Pictures, Goldberg has also supported initiatives that promote diversity and inclusion in the entertainment industry. By providing a platform for new voices and perspectives, Goldberg has contributed to a more dynamic and inclusive entertainment landscape, fostering a diverse and vibrant environment for storytelling.
Overall, Evan Goldberg's philanthropy and contributions reflect his commitment to making a positive impact on the world. His involvement in various charitable organizations and causes demonstrates his dedication to using his influence and resources for the greater good. As Goldberg continues to explore new opportunities and expand his portfolio, his philanthropic efforts remain an important aspect of his identity and legacy.
Awards and Recognition
Throughout his career, Evan Goldberg has received numerous awards and recognition for his contributions to the entertainment industry. His work, often characterized by a unique blend of humor and originality, has resonated with audiences and critics alike, earning him a reputation as a talented creator and visionary. Below are some of the key awards and recognition that Goldberg has received for his work.
Goldberg's breakthrough project, "Superbad," received critical acclaim and numerous accolades, solidifying his status as a talented writer and creative force. The film was praised for its witty script and relatable characters, earning Goldberg recognition for his ability to create engaging and original content.
"Pineapple Express," another successful collaboration with Seth Rogen, received praise for its humor and action sequences, further establishing Goldberg and Rogen as a successful creative duo. The film's success contributed to Goldberg's growing reputation in the comedy genre, earning him recognition for his talent as a writer and producer.
Goldberg's directorial debut, "This Is the End," received critical acclaim for its original concept and humor, earning him recognition as a talented filmmaker. The film's success demonstrated Goldberg's ability to balance humor with engaging storytelling, earning him critical acclaim and a devoted fan base.
In addition to his work in film, Goldberg has also received recognition for his contributions to television. His work on series like "Preacher" and "The Boys" has been praised for its innovative storytelling and bold themes, further establishing Goldberg as a versatile and talented creator. These series have attracted large viewership and critical acclaim, contributing to Goldberg's growing influence in the television industry.
Overall, Evan Goldberg's awards and recognition reflect his talent and contributions to the entertainment industry. His ability to create engaging and original content has not only earned him critical acclaim and commercial success but also influenced a generation of filmmakers and creators. As Goldberg continues to explore new opportunities and expand his portfolio, his influence and impact on the industry are expected to grow even further.
Future Projects and Endeavors
As a talented and visionary creator, Evan Goldberg continues to explore new opportunities and expand his portfolio with a variety of exciting future projects and endeavors. His ability to create engaging and original content has earned him a reputation as a major player in the entertainment industry, and his future projects are highly anticipated by audiences and critics alike.
Goldberg's future projects encompass a wide range of genres and themes, reflecting his versatility and talent as a creator. He is committed to exploring unconventional narratives and pushing boundaries, often taking risks that have paid off in the form of critical acclaim and commercial success. His ability to balance humor with meaningful storytelling has set a new standard for modern comedy and storytelling, influencing a generation of filmmakers and creators.
In addition to his work in film and television, Goldberg is also exploring opportunities in other areas of the entertainment industry, including digital media and streaming platforms. His ability to adapt to the evolving landscape of the industry has allowed him to remain relevant and influential, continuing to create content that resonates with audiences worldwide.
Goldberg's future projects also include collaborations with other talented creators and artists, as he continues to foster a diverse and inclusive environment for storytelling. Through his production company, Point Grey Pictures, Goldberg is committed to providing a platform for new voices and perspectives, contributing to a more dynamic and vibrant entertainment landscape.
Overall, Evan Goldberg's future projects and endeavors reflect his commitment to creating high-quality content that resonates with audiences and critics alike. As he continues to explore new opportunities and expand his portfolio, Goldberg's influence and impact on the entertainment industry are expected to grow even further, solidifying his status as a major player in the industry.
Challenges Overcome in His Career
Throughout his career, Evan Goldberg has faced a variety of challenges that have tested his resilience and determination as a creator. From navigating the competitive landscape of the entertainment industry to overcoming creative obstacles, Goldberg's journey has been marked by a series of challenges that have ultimately contributed to his growth and success.
One of the key challenges Goldberg has faced is navigating the ever-evolving landscape of the entertainment industry. As a creator, he has had to adapt to changing trends and technologies, often exploring new opportunities and platforms to remain relevant and influential. His ability to adapt and evolve has allowed him to continue creating high-quality content that resonates with audiences worldwide.
In addition to industry challenges, Goldberg has also faced creative obstacles in his work. As a talented writer and director, he has had to navigate the complexities of storytelling, often pushing boundaries and exploring unconventional themes and narratives. His ability to balance humor with meaningful storytelling has set a new standard for modern comedy and storytelling, earning him critical acclaim and commercial success.
Goldberg's willingness to take risks and challenge traditional storytelling conventions has also been met with controversy and criticism at times. His work, often characterized by a unique blend of humor and originality, has pushed boundaries and challenged societal norms, sometimes resulting in backlash and controversy. Despite these challenges, Goldberg has remained committed to his vision and creative integrity, continuing to create content that resonates with audiences and critics alike.
Overall, Evan Goldberg's ability to overcome challenges and obstacles in his career is a testament to his resilience and determination as a creator. His willingness to adapt and evolve in the face of adversity has allowed him to continue creating engaging and impactful content, solidifying his status as a major player in the entertainment industry.
Public Perception and Media Presence
Evan Goldberg's public perception and media presence reflect his status as a talented creator and influential figure in the entertainment industry. His work, often characterized by a unique blend of humor and originality, has resonated with audiences and critics alike, earning him a reputation as a visionary and trailblazer in the world of storytelling.
Goldberg's public perception is largely positive, with audiences and critics praising his ability to create engaging and original content that resonates with viewers worldwide. His work has been recognized for its humor, innovation, and ability to push boundaries, earning him a dedicated fan base and critical acclaim. Goldberg's influence and impact on the industry have solidified his status as a major player in the entertainment world, with his projects consistently generating buzz and anticipation.
In addition to his creative work, Goldberg's media presence is characterized by his commitment to philanthropy and social causes. He has used his platform to raise awareness and support for various charitable organizations and initiatives, earning him respect and admiration from fans and peers alike. His dedication to making a positive impact on the world through his philanthropy work has further solidified his public perception as a compassionate and socially conscious individual.
Goldberg's media presence is also marked by his willingness to engage with audiences and fans, often using social media and public appearances to connect with viewers and share insights into his work and creative process. His openness and accessibility have endeared him to fans and audiences, further solidifying his status as a beloved and influential figure in the entertainment industry.
Overall, Evan Goldberg's public perception and media presence reflect his talent, creativity, and commitment to making a positive impact on the world. His work and contributions to the entertainment industry have earned him critical acclaim and a dedicated fan base, solidifying his status as a major player in the industry. As Goldberg continues to explore new opportunities and expand his portfolio, his influence and impact on the industry are expected to grow even further.
Evan Goldberg Net Worth Evaluation
Evaluating Evan Goldberg's net worth involves considering various factors, including his successful career as a writer, director, and producer, as well as his numerous projects in film and television. Goldberg's impressive net worth is a testament to his talent, hard work, and keen business acumen, as he has consistently delivered high-quality content that resonates with audiences worldwide.
One of the key factors contributing to Goldberg's net worth is his ability to create commercially viable content that appeals to a broad audience. His films and television series have consistently performed well at the box office and attracted large viewership, generating significant revenue and establishing him as a reliable figure in the industry. Goldberg's collaboration with Seth Rogen, in particular, has proven to be a lucrative partnership, with the duo consistently producing commercially successful content.
Goldberg's financial success is also attributed to his strong understanding of the business side of the entertainment industry. By forming strategic partnerships and production deals, Goldberg has been able to maximize the financial potential of his projects, further bolstering his earnings and net worth. His ability to balance creative talent with smart business decisions has allowed him to build a successful and lucrative career in the industry.
In addition to his work in film and television, Goldberg's involvement in digital media and streaming platforms has also contributed to his financial success. His ability to adapt to the evolving landscape of the industry has allowed him to remain relevant and influential, continuing to create content that resonates with audiences worldwide.
Overall, Evan Goldberg's net worth is the result of a combination of creative talent, hard work, and smart business decisions. His ability to consistently deliver high-quality content has not only earned him critical acclaim but also significant financial success. As Goldberg continues to expand his portfolio and explore new opportunities, his net worth is expected to grow even further, solidifying his status as a major player in the entertainment industry.
Frequently Asked Questions
1. What is Evan Goldberg's net worth?
Evan Goldberg's net worth is estimated to be in the millions, thanks to his successful career as a writer, director, and producer. His numerous projects in film and television have earned him significant financial success and established him as a major player in the entertainment industry.
2. How did Evan Goldberg start his career in the entertainment industry?
Evan Goldberg began his career in the entertainment industry by collaborating with his childhood friend Seth Rogen. The duo co-wrote the script for "Superbad," which became their breakthrough project and set the stage for a series of successful collaborations in film and television.
3. What are some of Evan Goldberg's most notable projects?
Some of Evan Goldberg's most notable projects include "Superbad," "Pineapple Express," "This Is the End," "The Interview," "Preacher," and "The Boys." Each of these projects showcases Goldberg's unique comedic style and ability to create engaging narratives that appeal to a wide audience.
4. How has Evan Goldberg contributed to the entertainment industry?
Evan Goldberg has made significant contributions to the entertainment industry through his work as a writer, director, and producer. His ability to create engaging and original content has set a new standard for modern comedy and storytelling, influencing a generation of filmmakers and creators.
5. What is Evan Goldberg's relationship with Seth Rogen?
Evan Goldberg and Seth Rogen have a longstanding creative partnership that began in their teenage years. The duo has collaborated on numerous successful projects, including "Superbad," "Pineapple Express," and "This Is the End," solidifying their status as a dynamic and influential creative duo in the entertainment industry.
6. What are some of Evan Goldberg's future projects?
Evan Goldberg is currently exploring a variety of future projects and endeavors, including opportunities in film, television, digital media, and streaming platforms. His ability to adapt to the evolving landscape of the industry and create engaging and original content continues to generate anticipation and excitement among audiences and critics alike.
Conclusion
In conclusion, Evan Goldberg's impressive net worth and successful career are a testament to his talent, hard work, and dedication to the craft. Through a series of successful projects in film and television, Goldberg has established himself as a major player in the entertainment industry, earning critical acclaim and commercial success. His ability to create engaging and original content has not only resonated with audiences worldwide but also influenced a generation of filmmakers and creators.
Goldberg's contributions to the entertainment industry extend beyond his creative work, as he is also committed to philanthropy and giving back to the community. His involvement in various charitable organizations and causes reflects his dedication to making a positive impact on the world, using his influence and resources for the greater good.
As Evan Goldberg continues to explore new opportunities and expand his portfolio, his influence and impact on the entertainment industry are expected to grow even further. His ability to adapt and evolve in the face of challenges and obstacles is a testament to his resilience and determination as a creator, solidifying his status as a talented visionary and trailblazer in the world of storytelling.